Suncorp & Queensland Ballet
Video content done right
Foundry produced a video and delivered online content to capture the emotional journey of the winner of the Wish Upon A Ballet Star Competition. With a limited budget and timeframe, Foundry initiated an innovative solution by working with Suncorp’s other creative agencies and gained permission to use Queensland Ballet’s existing archive of material. The end product was cost-effective and achieved a ‘quick win’ for Suncorp.
Achievements: The content achieved greater reach with social media and showcased Suncorp’s sponsorship partnership with Queensland Ballet; the video achieved more than 106,000 views on Facebook, one of the highest ranking social media video views ever recorded for the company.